Independent Bankers Association of Texas Recognizes Local Bank’s Innovation and Marketing Programs

October 23, 2024

Longview , TX - The Independent Bankers Association of Texas (IBAT)—the largest state community banking association in the nation—recently honored VeraBank in Longview with two Best of Community Banking (BOCB) Awards. It received a Silver Eagle Award for its “Re-imagining Our Digital Front Door” innovation entry and a Silver Eagle Award for its “Holiday Shopping Debit Card Campaign” marketing entry.

VeraBank is fully committed to not only meeting but exceeding its customers’ expectations. In the past year it completely re-imagined its digital front door for customers, introducing a new website; online and mobile banking platform; online account opening; and online loan origination. It invested well over $1 million in digital infrastructure alongside a significant investment in human capital to ensure successful implementation, adoption, and use of its digital portfolio.

With the VeraBank Holiday Shopping Debit Card Campaign, the Grinch didn’t stand a chance of ruining its debit card customers’ Christmas spirit! The primary campaign objective was to help combat fraud during the holiday shopping season through customer education regarding common financial fraud scams; protecting personal financial information; digital wallets; and signature-based transactions.

Supporting these consumer behaviors is beneficial for both customers and VeraBank. Consumers win with fast, convenient, and secure transactions, and perhaps even more importantly, by reducing their risk of fraud and its multitude of related losses and inconveniences.

2024 marks the 33rd year that IBAT has celebrated the outstanding accomplishments of Texas community banks with the BOCB Awards. Community banks, such as VeraBank, play a critical role in their local communities. The Best of Community Banking competition is designed to honor local banks for their commitment to helping their customers, neighbors, employees, and community. BOCB Awards recognize community banks throughout the state for their innovation, creativity, and success in fulfilling a specific community or internal need.

About VeraBank
VeraBank is a privately owned community bank that serves 19 counties in East, Central and Southeast Texas with 550+ employees, a network of 39 conveniently located branches, $4.1 billion in assets, and trust assets under management of approximately $1.1 billion. Since 1930, VeraBank has remained committed to genuine banking, providing excellent personal service with the latest in banking technology.

About the Independent Bankers Association of Texas
Formed in 1974, the Independent Bankers Association of Texas (IBAT) represents Texas community banks. The Austin-based group is the largest state community banking organization in the nation with membership comprised of almost 5,000 banks and branches in more than 700 Texas communities. Providing safe and responsible financial services to all Texans, IBAT member bank assets range in size from $28 million to $51 billion with combined assets statewide of $296 billion. IBAT member banks are committed to supporting and investing in their local communities.