VeraBank Welcomes Jennifer Ware as SVP of Marketing & Communications
February 7, 2022
LONGVIEW (February 7, 2022) – VeraBank is proud to announce the addition of Jennifer Ware as Senior Vice President of Marketing and Communications. In this newly created position, Ware will be responsible for the strategic marketing, as well as internal and external communications for the bank throughout its statewide footprint.
“We are excited about the strong experience and depth of professional expertise Jennifer brings to VeraBank,” said Brad Tidwell, VeraBank President and Chief Executive Officer. “Those qualities combined with her clear commitment to serving the community make her an excellent addition to our team.”
Ware brings more than 15 years of experience in marketing, communications and public relations to the role. Most recently, she served as Regional Director of Marketing and Communications for CHRISTUS Health’s Northeast Texas region, where she was responsible for the strategic marketing, advertising, public relations and communications of CHRISTUS Trinity Mother Frances, CHRISTUS Good Shepherd and CHRISTUS St. Michael health systems.
She earned a Bachelor of Arts from Centenary College of Louisiana in Shreveport, Louisiana and a Master of Public Policy from The George Washington University in Washington, D.C. Ware has a passion for learning and leadership development and is a proud alumnus of the 2009 Class of Leadership Longview, 2011 Class of Leadership Texas and 2018-2019 Association of Chamber of Commerce Executives/Robert Wood Johnson Foundation Healthy Communities Fellowship. She is also the recipient of the 2021 East Texas View 40 Under 40 in Marketing & Advertising Award and 2012 Longview Chamber of Commerce Emerging Leader Award.
Ware is deeply committed to the Longview community and currently serves on the Board of Directors for the Longview Museum of Fine Arts and the Spring Hill ISD Education Foundation. She is co-founder of the Longview Foundation and Longview Dog Park. Ware is also a member of the CHRISTUS Circle, Junior League of Longview sustainer and volunteer with Arts!Longview. She and her husband, Vince, have called Longview home since 2009 and are proud parents, blessed with wonderful family and friends.
About VeraBank
VeraBank is a privately owned community bank that serves 16 counties in East, Central and Southeast Texas with a network of 38 conveniently located branches, $3.7 billion in assets, and trust assets under management of approximately $950 million. Since 1930, VeraBank has remained committed to genuine banking, providing excellent personal service with the latest in banking technology. Visit us online at verabank.com. Member FDIC.